Jason is a big dude himself, so when he says Tim is that much bigger, that’s saying a lot. He gestures to that chair, looks at it, says: “If Tim were sitting there across from me, you’d see it … he’s probably 6 inches wider than me.” When Tim played football at the University of New Hampshire, his teammates voted him Most Likely to Bench-Press a Cow. There is an empty chair across the conference table from Jason in the farm office. You won’t find him arguing, then, with Lombardi’s football/life equation-especially the part about perseverance. ![]() It’s no secret that some of those philosophies and processes translate well to business, and to life. ![]() And whether by intention or intuition (likely both), Jason follows, pretty much to the letter, the philosophies and processes of some of the most successful coaches in the sport. Jason quite literally views his role at Schwab Dairy as head coach. Sport is not a specter in the Schwab family, not just an echo of past glories. You may have driven through Yorkshire to get here, where at Pioneer High School, the athletic facility bears the name of Jason’s brother, Tim. ![]() It’s a nod to the competitive past of Jason’s father, Gary, who raced cars on Saturday nights as part of his living, back when the dairy was only a fraction of the family’s income. If you’re visiting, by now you’ve noticed the Schwab Dairy sign, which sports racing flags in the farm logo. Jason Schwab greets his guests outside the office at Schwab Dairy in Delevan, N.Y. Vince Lombardi: “Football is like life-it requires perseverance, self-denial, hard work, sacrifice, dedication and respect for authority.”
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